SynerGy Consulting

Technology solutions for apparels

Made To Measure

Mass Customisitation

Most Industries today, including apparels have gone from being in a sellers market to one that is customer driven. Confronted with problems of poor fitting, or not liking minor details in a garment, the customer has to invest a lot of time and effort in finding that elusive piece of PERFECT garment.
In most of the cases, the final purchase is a poor compromise or postponed indefinitely..

Mass customization aims at producing goods and services to meet individual customerís needs with near mass productionís efficiency. To achieve this paradigm, manufacturing efficiency should be economically evaluated.

The concept of Mass customization has been around for more than a decade now, but its only in the last few years that the technology has matured and gone beyond hype to actual implementation.